Calumet Photo Video
Calumet Photo Video, one of the leading specialist retailers for photo and video equipment in Germany, has increased the number of buybacks while simultaneously reducing operational costs with Loopia’s trade-in solution.
50% of buybacks are trade-ins
Every second buyback leads to a new purchase, thereby increasing revenue.
25% conversion uplift
The introduction of instant quotes increases the conversion rate by 25%.
30% less effort
Operational effort decreases by 30%.
How Calumet strengthens customer loyalty with Trade-in
Calumet’s initial situation
Calumet, the leading specialist retailer for photo and video equipment in Germany, faced the challenge of expanding its secondhand business. The goal was to increase the number of buybacks by optimizing the sales process for customers through deeper integration into the online shop and physical stores, as well as enhancing user-friendliness. At the same time, it was essential to reduce operational processing effort and thereby lower costs. A more efficient and seamless solution was also intended to boost satisfaction among both customers and employees.
“The recommerce program is a central part of our core business. It enables our customers to easily and securely exchange or sell their equipment. This way, we recover valuable products that we refurbish and resell, which strengthens our profitability and customer loyalty.”
Philip Bauer
COO, Calumet
Why Secondhand?
The recommerce market offers companies like Calumet the opportunity to make new purchases more financially attractive for their customers. With the established trade-in program, used cameras and lenses can be easily traded in. Customers receive an immediate credit or cash amount, which they can directly use for new products. This lowers the financial barrier for new acquisitions and increases the willingness to buy.
The recovered products are carefully refurbished and resold through the webshop or physical stores. The recommerce model is attractive to Calumet both ecologically and economically. Selling used cameras and lenses achieves attractive margins. A well-implemented trade-in program not only strengthens customer trust but also increases customer loyalty and creates a significant advantage over competitors.
The solution
To make the trade-in program more user-friendly and efficient for both customers and internal processing, Calumet relies on Loopia’s digital and seamlessly integrated solution. This optimizes the entire process from buyback creation to resale, ensuring smooth handling. Three key benefits are at the forefront:
1. Improved user experience to increase conversion rate
An intuitive and user-friendly interface makes the trade-in process as simple as possible for customers. Clear steps, transparent pricing, an AI search function and quick processing ensure a higher completion rate and sustainably increase conversion.
2. Omni-channel secondhand
Thanks to direct integration with the webshop and use in physical stores, the trade-in process is seamlessly integrated into the shopping experience. Customers can trade in their used equipment directly during online purchases or on-site, significantly simplifying the process.
3. Automation to reduce process costs
The solution significantly reduces manual effort by automating the entire process—from price determination to inspection to remarketing. This not only lowers operational costs but also ensures fast and reliable processing.
“Loopia’s solution has helped us massively simplify our trade-in and buyback processes. Especially the clear user guidance and improved search have made a difference for our customers. We are very satisfied with the collaboration and look forward to future projects.”
Philip Bauer
COO, Calumet
What’s next?
Calumet continues to benefit from Loopia’s ongoing development and recommerce expertise. Continuous optimizations enhance the conversion rate, reduce operational effort, and improve the customer experience. Thanks to the close collaboration, Calumet can flexibly adapt to market changes and fully leverage the potential of the secondhand business.