Calumet Photo Video, one of Germany's leading specialty retailers for photo and video equipment, is increasing the number of trade-ins while simultaneously reducing operational costs through Loopia's trade-in solution.

Calumet's Initial Situation

Calumet, the leading specialty retailer for photo and video equipment in Germany, faced the challenge of further expanding its secondhand business. The goal was to increase the number of trade-ins by optimizing the sales process for customers through deeper integration into the online shop and retail stores, as well as improved user-friendliness. At the same time, it was essential to reduce operational effort in processing and thereby lower costs. A more efficient and seamless solution was also intended to increase satisfaction among both customers and employees.

„The recommerce program is a central part of our core business. It enables our customers to easily and securely trade in or sell their equipment. This allows us to recover valuable products that we refurbish and resell, which strengthens our profitability and customer loyalty.“

Philip Bauer, COO, Calumet

Why Trade-In?

The recommerce market offers companies like Calumet the opportunity to make new purchases more financially attractive for their customers. With the established trade-in program, used cameras and lenses can be easily traded in. Customers receive immediate credit or cash that they can use directly toward new products. This lowers the financial barrier to new purchases and increases purchase intent.

The recovered products are carefully refurbished and resold through the web shop or retail stores. The recommerce model is attractive to Calumet from both an environmental and economic perspective. Attractive margins are achieved on the sale of used cameras and lenses. A well-executed trade-in program not only strengthens customer trust but also increases customer loyalty and creates a clear competitive advantage.

The Solution

To make the trade-in program more user-friendly and efficient for both customers and internal processing, Calumet relies on Loopia's digital and seamlessly integrated solution. This optimizes the entire process from trade-in creation to resale and ensures smooth execution. Three key benefits are the focus:

1. Enhanced User Experience to Increase Conversion Rate

An intuitive and user-friendly interface makes the trade-in process as simple as possible for customers. Clear steps, transparent pricing, an AI search function, and quick processing ensure a higher completion rate and sustainably increase conversion.

2. Omnichannel Secondhand

Thanks to direct integration with the web shop and in-store use, the trade-in process is seamlessly integrated into the shopping experience. Customers can trade in their used equipment directly during online purchases or in-store, significantly simplifying the process.

3. Automation to Reduce Process Costs

The solution significantly reduces manual effort by automating the entire workflow – from price determination through inspection to remarketing. This not only lowers operational costs but also ensures fast and reliable processing.

Moving Forward

Calumet benefits from Loopia's ongoing development and recommerce expertise. Continuous optimizations increase conversion rates, reduce operational effort, and improve the customer experience. Thanks to close collaboration, Calumet can respond flexibly to market changes and fully capitalize on the potential of the secondhand business.