A digital bike marketplace that unites community and sustainability

Veloclick is Veloplus’s digital bike marketplace. The platform simplifies the secure resale of bicycles and accessories while strengthening the cycling community.

The initial situation

Since 1987, Veloplus has stood for high-quality bikes, accessories, and a strong cycling community. In addition to an established online shop, Veloplus operates eleven retail locations in German-speaking Switzerland with comprehensive service offerings. With Veloclick, Veloplus wanted to expand its services to include a modern peer-to-peer platform, specifically tailored to the needs of the cycling community.

The challenge: The platform needed to be ready for deployment quickly, integrated into Veloplus branding with minimal IT effort, while simultaneously opening up new business opportunities. Thanks to collaboration with Loopia, Veloclick went live within just a few months.

“Veloclick is a significant milestone for us: a platform that connects our community and makes the resale of high-quality bikes and accessories easier than ever before. With this service, we’re creating real added value for our customers and the entire cycling community.”

Dominique Metz, CEO, Veloplus

Why a digital bike marketplace?

Veloclick was developed to make buying and selling bike items simple and secure. Whether used bikes, e-bikes, equipment, or apparel: with Veloclick, unused bike items get a second life. The platform offers a sustainable, secure, and straightforward option for secondhand trading and strengthens the sense of community: a platform by cycling enthusiasts, for cycling enthusiasts.

The user-friendly solution appeals not only to Veloplus’s existing customer base but also extends reach to a broader community. Beyond promoting peer-to-peer commerce, Veloclick also opens up a sustainable business model with attractive margins. Retail locations can independently upload inspected secondhand products, bringing their own items back into circulation.

At the same time, the platform strengthens customer loyalty: Through vouchers and credit options, customers remain within the Veloplus ecosystem and can invest sales proceeds directly into new equipment.

The solution

With Veloclick, Veloplus offers a digital bike marketplace that makes buying and selling bikes and accessories simple, secure, and efficient. Five key benefits are the focus:

1. Easy integration

Implementation required minimal IT effort, allowing Veloclick to go live within just a few months.

2. Attractive incentives

Vouchers and reduced or free listings motivate active platform use.

3. Strong customer loyalty

Sales proceeds can be paid out directly or used as credit for Veloplus, so customers stay within the ecosystem.

4. Products inspected by Veloplus

In addition to peer-to-peer trading, Veloplus retail locations can independently offer inspected secondhand products, building trust.

5. Custom design

The platform was seamlessly integrated into Veloplus branding, ensuring consistent brand presence.

“Loopia impressed us with their fast and pragmatic approach. Challenges were solved efficiently, and the platform was ready to launch in no time.”

Dominique Metz, CEO, Veloplus

Moving forward

With Veloclick, Veloplus has not only created a platform for resale but has also achieved a new level of customer loyalty and community engagement. Thanks to the partnership with Loopia, the solution was implemented quickly, efficiently, and with minimal internal resources. The result: A vibrant secondhand marketplace that brings the cycling community closer together, promotes sustainable commerce, and continues to evolve.